Partnerships are critical to the success of brands, agencies, and tech companies alike. Unfortunately, it's easy to destroy collaboration and productivity. Here are the pitfalls to avoid.
0:00 — How does an agency bring a new partner to a brand? 0:50 — Do three-way partnerships work? 1:44 — How to destroy a three-way partnership 2:18 — Why your goals need to be crystal clear 2:30 — How brands should navigate a partnership 3:21 — Apply partnership tactics to your internal teams 3:46 — The worst thing that can happen to the digital marketing industry is… Run time is 4:36
Talia Arnold has over seven years progressive experience helping Fortune 500 companies ignite their brand presence in emerging media through strategic marketing, media planning and buying. Her specialties are digital media, social marketing, search, online video, media buying, negotiation, business development, training and mentorship, direct response, and branding.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013