Bob Garfield

3 tips for keeping ahead of change

Your strategy today won't work in two years. How do you prepare for what's coming? We have some ideas.

In marketing, the only constant is change. And this mantra has never been truer than in the current climate. Cory Treffiletti, senior VP of marketing for BlueKai and author of the book "Internet Ad Pioneers," speaks with iMedia's Bethany Simpson about how to be relevant in the future market.

Conversation highlights
0:00 — Being an ad pioneer
0:30 — Break it all down, start again
1:00 — The need for a new ad model
1:55 — Digital's biggest challenges
2:00 — Now we're looking at...
2:30 — Merging the art and science of advertising
3:00 — Advice to senior marketers: test test test
4:00 — Moving beyond product development
Run time is 4:13

Cory Treffiletti has been a thought leader, executive and business driver in the digital media landscape since 1994. In addition to authoring a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin, Cory has been a successful executive, media expert and/or founding team member for a number of companies. In the agency space Cory has been part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F.