Infographics have essentially been around since cave paintings, but the explosion of their popularity has everyone drawn to them like they're the newest, hottest thing around. In the digital marketing world, the use of infographics has been on the rise because they are incredibly useful in relating information fast to an audience that often has an attention span of about seven seconds.
Infographics are a quick and attractive way to wield complex information into something more perceptible. They are also a design opportunity, which means a branding opportunity. And, honestly, they are fun to look at and to create.
As the archives of infographics grow and every marketing Joe jumps on the bandwagon, it's become clear that the medium is not fool proof. In fact, there are some marketers who have really missed the boat on the essence of what an infographic aims to do. Troves of marketers are making the same mistakes. Here are the most common ones. (And for those of you who prefer to receive this information in infographic form, click here.)
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