The Digital Dispatch: IAB, Evolve Media, and TruEffect

33Across announced that Ryan Ricci has joined as VP of East Coast sales, bringing his expansive sales and management experience to the company. Ricci will report to Matt Arkin, president of 33Across.

AbsolutData appointed Chris Diener as senior vice president. Diener will head up efforts to scale the company and double headcount over the next year following a recent $20 million round of investment by Fidelity Growth Partners.

Acquity Group announced the appointment of Bart Ingram to lead the Chicago studio. Ingram will oversee the creative disciplines for the office, including front-end development, interaction design, visual design and branding, project management, and content strategy.

The Digital Dispatch: IAB, Evolve Media, and TruEffect

Avenue selected Iris Mobile to manage its mobile marketing program using rich media messaging.

BOLD Communications Group has merged with Pearson DeBoer Creative Solutions (PDCS). The merger allows BOLD to expand its offerings and provide clients exceptional service throughout the Carolinas.

Chango announced the launch of "Programmatic FBX Advertising," a new advertising solution that brings large-scale search intent data to the Facebook Exchange.

CraveOnline Media announced the appointment of Jason Kobely as executive editor. Kobely will oversee all facets of editorial content and work closely with Crave channel editors, video resources, and partner sites. 

EPAM Systems Inc. announced it has acquired Empathy Lab, a digital strategy and multi-channel experience design firm. The Jordan, Edmiston Group Inc. represented Empathy Lab in this transaction and acted as its exclusive financial advisor.

Evolve Media announced that it has completed the sale of its women's media property SheKnows.com to a private equity firm.

MediaVest appointed Jonathan Bokor to the new post of senior vice president and director of Advanced Media. Based in the agency's New York City office, Bokor will report to Brian Terkelsen.

POSSIBLE has named Tamy Harms as president, Cincinnati, where she will lead the firm's 200-plus person Cincinnati team. Jodi Schmidtgoesling, who previously headed Cincinnati operations, has been promoted to the new global position of chief client officer, fast moving consumer goods.

SLI Systems conducted a survey among global e-commerce companies to understand their main areas of focus for the new year. The survey found site search, SEO, and mobile commerce strategies top the list of priorities in 2013. The survey also reveals improving conversions (63 percent) and attracting more customers to their websites (61 percent) continue to be their biggest challenges.

The Interactive Advertising Bureau (IAB), in collaboration with Radar Research, released a report on ad engagement entitled, "Digital Ad Engagement: An Industry Overview and Reconceptualization." The report serves as a launching point to define ad engagement constructs, interactions, and metrics in 2013.

TruEffect has named Finnegan Faldi as its new chief executive officer. The announcement was made by Ron Hill, TruEffect founder and until now its CEO. Hill will move to chairman of the board. 

Varick Media Management announced an exclusive partnership with data solutions provider eXelate to optimize data usage and management for ad campaigns.

Walker Sands hired Christine Pietryla as senior vice president of public relations. In this position, Pietryla will lead strategy and planning efforts for Walker Sands' public relations teams.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to kyle@imediaconnection.com.

"Multimedia distribution as a global business art" image via Shutterstock.

 

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