There's nowhere to go -- unless you start backstabbing
Digital marketers bounce around a lot, and it's possible that every promotion you've ever gotten has been due to a company reorganization. There's nothing wrong with that. But that doesn't mean that your current company shouldn't be laying out a career path for you. The healthiest and happiest companies want you to stay. They want you to want to stay. And they do that by showing you a path for future advancement.
You shouldn't have to hope that the person above you leaves or gets fired -- or, worse, actively conspire against that person -- in order for you to get a promotion. Your company should provide other opportunities for advancement. If it doesn't, it's a good sign that the company expects to churn through employees at your particular level and, thus, doesn't have much of a vested interest in your happiness or career development.
If you are at the top of a corporate structure or own your own agency or company, this might not seem to apply. But even in your case, you should feel like your organization is helping you to grow in value as a marketing professional. You should still have opportunities to achieve greater levels of income and prestige. Otherwise, you're going to get bored, and your company will eventually lose relevance.
Drew Hubbard is a social media strategist and owner of LA Foodie.
On Twitter? Follow Hubbard at @LAFoodie https://twitter.com/LAFoodie. Follow iMedia Connection at @iMediaTweet.
"Vintage metal sign" image via Shutterstock.