Is your startup dying to get noticed? Here are the critical factors that are influencing the way today's industry giants invest.
The digital marketing landscape is a complex one, with a shocking number of startups fighting for a bigger place at the table. So how do companies break through the clutter in a meaningful way? According to LUMA Partners CEO Terence Kawaja, creator of the famous LUMAscapes, the real giants have a new list of requirements when it comes to the companies they invest in. Are you paying attention?
Conversation highlights 0:00 — How LUMA Partners has organized the industry 1:19 — The emergence of the new buyers 2:12 — The unique opportunities digital presents for start ups 2:49 — 4 trends you need to know for attracting investors 4:08 — Why the old way of doing things won’t work 4:35 — It’s better to be bought than sold 5:40 — Know who the players are 6:04 — How LUMA Partners cuts through the clout with humor Run time is 7:14
Founder and CEO of LUMA Partners, Terence Kawaja is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.
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Very interesting interview which highlights the importance to fully understand the changes that the digitization process is driving.Internet, new technologies, social media are profoundly changing the rules of business, marketing techniques, and especially the relationship between Brands and target.As Philip Kotler said: " The most important thing is to forecast where customers are moving and to be in front of them”.Federica FataleSales manager of Hieroglifs Translations
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