Is your startup dying to get noticed? Here are the critical factors that are influencing the way today's industry giants invest.

The digital marketing landscape is a complex one, with a shocking number of startups fighting for a bigger place at the table. So how do companies break through the clutter in a meaningful way? According to LUMA Partners CEO Terence Kawaja, creator of the famous LUMAscapes, the real giants have a new list of requirements when it comes to the companies they invest in. Are you paying attention?

Conversation highlights
0:00 — How LUMA Partners has organized the industry
1:19 — The emergence of the new buyers
2:12 — The unique opportunities digital presents for start ups
2:49 — 4 trends you need to know for attracting investors
4:08 — Why the old way of doing things won’t work
4:35 — It’s better to be bought than sold
5:40 — Know who the players are
6:04 — How LUMA Partners cuts through the clout with humor
Run time is 7:14

Founder and CEO of LUMA Partners, Terence Kawaja is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.