The video giant has become a major moneymaker for brands -- if you know the secrets. Here are the lesser-known ideas that will ignite your strategy.
Is your brand blowing it on YouTube? Are you still relying on subscribers? Is your brand trying -- but failing -- to be funny? If so, it's time to revamp your strategy to avoid major brand embarrassment in this influential community. In this hilarious and insightful interview, Kevin “Nalts” Nalty joins iMedia's Bethany Simpson to discuss how your brand can and should be producing online video that engages, entertains, and mixes seamlessly with your overall digital brand strategy.
0:00 — Favorite YouTube "guilty-pleasure"
0:55 — Better than Gangnam Style
1:25 — Three things we don't know about YouTube
2:00 — When the viewer drops off...
2:30 — The first five seconds of a video
3:00 — We are over subscribed
3:45 — Dear Brands, stop entertaining
4:30 — Do's and don'ts for senior digital marketers
5:15 — Video budgets increasing, therefore...
5:35 — 2013 will be the year of...
Run time is 6:39
Nalts Consulting is led by Kevin Nalty, one of the most prolific online video creators (nearly 800 videos seen more than 80 million times).