For a number of accomplished digital marketers, 2012 was a year of transition. Smack in the middle of one of the most intriguing times for our industry, a number of people made the decision to dust off their resumes and start anew.
We saw the new-hire press releases hit the wires. We read as industry trade publications speculated as to whether the hiring companies' bets would pay off. And in some cases, the payoffs were swift and impressive.
iMedia Connection recently sat down with five of these brave executives who left their previous gigs to make waves in new roles. We discussed why they took the leap, what they found when they arrived in their new offices, and their strategies for making a difference from day one.