In September 2010, I wrote an article about obsolete digital marketing strategies. iMedia suggested I revisit the idea for 2013, and I was happy to oblige.
While a majority of the seven obsolete digital marketing strategies that I outlined in 2012 are still in practice today, they are indeed on the "outs" in terms of best practices. These include renting email lists, black-hat SEO tactics, and others (see a quick recap here).
Since then, other strategies have fallen in and out of favor, and I'd like to touch on a few of the more recent obsolete strategies of 2012. Here are the line items you might want to nix from your 2013 marketing game plan.