Avoiding landing page testing
Not maximizing conversions through a consistent testing program is quickly dying out as a trend. Increasingly, companies are leveraging intuitive and affordable landing page and conversion optimization platforms like LiveBall to refine page design, messaging, and offers to maximize conversions. More advanced marketers are actually incorporating lifetime customer value (LCV) into the equation, particularly for paid search and social ad campaigns. Learn more about landing page and website conversion optimization in this article, "Turn Website Visitors into Customers via Conversion Optimization."
Ignoring personalization and behavioral targeting
Using the same website content or messaging as a one-size-fits-all solution for a diverse audience has become an ineffective strategy. Beyond segmenting email lists and messaging, using behavioral targeting to personalize recommendations or offers has shown to dramatically increase retention and conversion rates.
While expensive and complicated personalization platforms were the rage more than a decade ago, newer, simpler solutions now provide marketers with the ability to target website visitors in real-time with personalized messaging or offers based on behavior and demographic data. Companies ignoring or avoiding the latest technology solutions will do so at their own peril.