The inner circle
This group is composed of your employees, investors, and other close relationships. Much like the way your siblings are part of your personal Facebook network, the inner circle is highly involved and interested in what your brand is doing, but this group is not a great set of prospects from which to generate new business.
The badge wearer
Badge wearers are people who've "liked" you not because they actually like or are interested in your brand, but rather they like the association of being near you. In essence, your brand becomes a trophy wife that they like to show off, but they really don't offer a lot of additional value to your brand (and in some ways might have a negative impact).
Badge wearers are aspirational followers. They desire to be associated and hope to someday truly be in the club. As of the writing of this article, Ferrari has more than 10 million "likes" on Facebook. I'm sure the brand is well aware that it has a lot of badge wearers in its fan base.