According to Capital One's VP of digital brand strategy, if you can become the person that other people think of when they have a big idea to tackle, you've got that promotion in the bag. Patrick McLean says you've got to be an incredibly well-connected individual to become everyone's favorite partner.
Patrick McLean is currently vice president, digital brand strategy at Capital One where he is responsible for driving enterprise social media and digital marketing communication strategy for this unique brand in financial services. Patrick was recently named Chair of the Digital Innovation Committee for the Direct Marketing Association and is a member of Microsoft Advertising’s Customer Advisory Board.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013