Bob Garfield

How to get a promotion this year

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Promotion tip 8: Be innovative and produce solid ROI

Mark Mitchell, executive director of SPEED/FOX Sports Media Group, has this simple yet powerful piece of advice: Be innovative and produce solid ROI. If you can demonstrate your chops in those two realms, there's no doubt you'll be a rising star in digital marketing.

As executive director of SPEED Digital Media, Mark Mitchell develops partnerships and oversees digital marketing and advertising for and its interactive properties. Mitchell has played an integral role in the development of the award-winning, spearheading the monetization strategies for the site and making it a sought after channel for brands to reach the male, automotive enthusiast demographic.