Some might call them the underdogs. They are the ones that are passed over due to their size or lack of name recognition. They are the shops that show up at a pitch and find that they must scale a mountain of doubt.
But they are often also the ones that have the sheer fire to get the job done.
iMedia recently sat down with four "underdog" boutique agencies to get the scoop on how they landed huge clients in 2012, how they plan to do it again in 2013, and their thoughts on the age-old question: Does size really matter?