I have the honor of working with a remarkable head of sales in my new job, who told me a great story about human nature and the fear of the unknown. He says that when sales teams are presented with a new tool, like a CRM platform, many will react with immediate condemnation.
"It'll distract us from our goals. It's really hard to use. It provides far more 'information' than anyone can actually use."
He says all of that condemnation usually occurs before the person has logged in. Or when they hit the first screen after bypassing the tutorial and don't know instantly what box to click or page to visit.
That's not a behavior peculiar to sales. Most people react to this sort of process change in just this sort of way. Don't be one of them. Take a deep breath. Click the back button and watch the two-minute-and-nine-second tutorial. Take five minutes to futz with the darned thing. Read the document that HR sent explaining how to log in and use it.
First of all, you'll probably find that the tool is enormously helpful. It was developed by experts for a reason. And more than that, you won't be the complaining bastard that attacks something and expends personal political capital on something you don't actually understand.
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1 The best social media campaigns of 2013
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4 5 requirements for a sustainable career in marketing
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