Without a doubt, 2012 was a watershed year for content marketing. Everyone from mega-corporations to nimble startups seemed to learn that useful, compelling online content was the smartest way to reach their markets.
From mobile trends to big developments in the world of search engine optimization, life continues to look up for talented content creators and the companies that work with them. Here are five of the most important developments your brand needs to know in order to stay on top in this realm.
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Brian, thank you for this great post. It confirms best practices that we've been telling our clients for years now. I'm interested to see that these ideas are finally gaining some momentum. Who said that English Lit degree was a waste of time??
"start developing their key executives as subject matter experts and publishing high-quality content (which might be ghost-written by well-qualified writers) under their names."Even if they don't have the best writing skills, your team members have the knowledge that will fuel great content. With a little help from a freelance writer their expertise can be leveraged into all kinds of great content for your brand.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
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5 The best social media campaigns of 2013