Although I started my marketing career in public relations, by the summer of 1996, I was optimizing websites. Since then, I've been building and managing teams of digital marketers. After working with hundreds of employees and literally thousands of clients, I've learned a good deal about what it takes to be a successful digital marketer.
Unfortunately, too many marketers jump on the "digital" bandwagon looking to make a quick buck or be more popular at the high school reunion. Then they find out it's not as easy as setting up a Twitter account. In the following article, I've outlined 50 reasons you should quit your digital marketing job and find another way to earn a living (or impress your former classmates).
On the other hand, if you invert the following statements, you'll know which attributes and beliefs are essential to being a successful digital marketer.