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50 good reasons to quit digital marketing

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Although I started my marketing career in public relations, by the summer of 1996, I was optimizing websites. Since then, I've been building and managing teams of digital marketers. After working with hundreds of employees and literally thousands of clients, I've learned a good deal about what it takes to be a successful digital marketer.

50 good reasons to quit digital marketing

Unfortunately, too many marketers jump on the "digital" bandwagon looking to make a quick buck or be more popular at the high school reunion. Then they find out it's not as easy as setting up a Twitter account. In the following article, I've outlined 50 reasons you should quit your digital marketing job and find another way to earn a living (or impress your former classmates).

On the other hand, if you invert the following statements, you'll know which attributes and beliefs are essential to being a successful digital marketer.

 

Comments

sherry bo berry
sherry bo berry April 16, 2013 at 10:06 PM

Build a reputation for not participating in drama. ~Addy Rodriguez

It's a silly little article.

peace

Jon Lisbin
Jon Lisbin March 19, 2013 at 2:40 AM

Enjoyed the article Kent. Sorry about the clueless commentator.

Kent Lewis
Kent Lewis March 19, 2013 at 1:45 AM

Perry, since I already inferred I could have done a more thorough job communicating my point, and you jumped on my grill like it was out of style, I'll let the readers determine who wins the D-bag of the Day award. I hope it's not me, but really, I'm okay with it either way.

God save the Queen.

Perry Braun
Perry Braun March 19, 2013 at 12:36 AM

I apologise for miss interpreting the nature of the post. I hope that by me missing the point you will review the way in your messages are communicated. I feel the point you were trying to make could have been done in a much simpler and harder hitting manner. However, using unprofessional language says a lot about you as an author and as a person.

Kent Lewis
Kent Lewis March 18, 2013 at 11:38 PM

Perry, before you make a further arse of yourself, consider re-reading the first page of the article. For your convenience, I've quoted the most important section below:

"In the following article, I've outlined 50 reasons you should quit your digital marketing job and find another way to earn a living (or impress your former classmates). On the other hand, if you invert the following statements, you'll know which attributes and beliefs are essential to being a successful digital marketer."

I may not have made it sufficiently clear for blokes like you, but what I'm saying is this: If any of the 50 statements ring true to you, get out of your digital marketing job immediately and find a new career. Perhaps you have openings are your furniture store?

Perry Braun
Perry Braun March 18, 2013 at 10:42 PM

Here are just a few of the most ridiculous comments (on the first page alone) in this post. "Digital marketing is difficult to measure” – As most brands invest more money into digital media do you think they would do this without a measurement frameworks in place? Attribution modelling and other measurement techniques now offer more big data than ever. Today some brands are able to measure all digital inbound referrers using a single measurement metric. Ridiculous point two:"I do not feel that a keen understanding of overall business objectives is important to my efforts” – What does this even mean? Rather than having a "keen understanding”, try establishing how digital KPIs fit into the overall business objectives, it's called doing your job! Ridiculous point three: "My boss and/or clients are stupid and don't understand why I need more budget to get my job done.” Firstly, I hope nobody that has employed you has read this post. Secondly, you should have done a better job of presenting a case for ROI! Ridiculous point four: "Investing time in reading industry blogs,... is a colossal waste of time.” It is if you read this blog post!!

P.S. You have zero evidence to support this, please apply your efforts focusing on blogs people want to read or even better give up!

I hope you find this feedback constructive.

Kent Lewis
Kent Lewis March 18, 2013 at 9:20 PM

I appreciate your thoughtful and thorough feedback on my article. Perhaps you can elaborate on how I've wasted your time with this article? Perhaps it hit too close to home?

PS:
Reason #51: You can't sell furniture on Facebook.

Perry Braun
Perry Braun March 18, 2013 at 7:21 PM

This has to be the worst blog post I have ever read! I can't believe the author (use that word lightly) has wasted his time coming up with so much pointless content!