How effective is your video advertising? This video, featuring a special appearance by Pedro from "Napoleon Dynamite," provides a few tips for stellar creative.
TV dollars are increasingly moving online, in part because video advertising is delivering higher conversion rates than display or mobile ads. If you're not investing in video this year, you're missing out on the potential for extremely meaningful customer engagement.
With video exploding as a digital marketing tool, how do you get the most bang for your buck? Jeremy Ostermiller, CEO of Visualtising, speaks with iMedia about the do's and don'ts for creating effective video pre-roll. Efren Ramirez, better known as Pedro from "Napoleon Dynamite," also joins us for a fun and exclusive interview.
Conversation highlights 0:00 — 1.5 billion impressions per month 0:20 — TV dollars moving online 1:00 — Doing it right with video pre-roll 1:30 — A site with lasting power 1:45 — Vote for Pedro 2:15 — Branding yourself Run time is 2:57
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 10 predictions for the future of TV