Bob Garfield

4 tips for creating powerful video ads

How effective is your video advertising? This video, featuring a special appearance by Pedro from "Napoleon Dynamite," provides a few tips for stellar creative.

TV dollars are increasingly moving online, in part because video advertising is delivering higher conversion rates than display or mobile ads. If you're not investing in video this year, you're missing out on the potential for extremely meaningful customer engagement.

With video exploding as a digital marketing tool, how do you get the most bang for your buck? Jeremy Ostermiller, CEO of Visualtising, speaks with iMedia about the do's and don'ts for creating effective video pre-roll. Efren Ramirez, better known as Pedro from "Napoleon Dynamite," also joins us for a fun and exclusive interview.

Conversation highlights
0:00 — 1.5 billion impressions per month
0:20 — TV dollars moving online
1:00 — Doing it right with video pre-roll
1:30 — A site with lasting power
1:45 — Vote for Pedro
2:15 — Branding yourself
Run time is 2:57