(Editor's note: Even if you don't want to learn about why and how to infuse your marketing with cats, you'll get to see a lot of adorable kitten photos and videos if you read this article. That's worth it on its own, no?)
Cats already run the internet
Since the beginning of the internet, there have been cat videos. Why do we find cats so funny? I think Robert De Niro explains it best.
Let's face it: Cats are jerks. I love my cat, but when he wanders in the bedroom at 3 a.m. because I'm sleeping on "his" pillow, I understand the frustrating love we all have for them. The popularity of cats in American culture has bled into the internet to the point where you can barely go anywhere online without seeing one. Cat memes are the most popular type of captioned image on the web. There are entire websites dedicated to nothing but cats, including CuteOverload.com, CuteBoysWithCats.com, CashCats.biz, and CatsThatLookLikeHitler.com. If you're wondering about that last one, here's what one looks like:
Their popularity is measurable. According to a University of Texas study, while America tends to favor dogs, "cat people" are generally 12 percent more neurotic and 11 percent more extraverted than dog people. This helps to explain why feline overload on the web is with us to stay.
As a digital marketer in the internet age, here's why you need to use this to your brand's advantage.