This article is the third in what is becoming an ongoing series about how to achieve healthy client-agency relationships. Previously, I've talked about the broken promises agencies make to brands. From the opposite perspective, I more recently discussed the signs it's time to fire your client. Following up on that theme, if you find yourself facing no reasonable alternative than to break up with your client, then you'll need to replace that lost revenue stream with a new client. Take some time to think about what went wrong with the last relationship, and learn from your mistakes.
Let's face it: No one wants to fire a client. For one, who needs the stress? And secondly, any time an agency/client relationship gets to that point, countless resources have been wasted.
So how can you avoid these uncomfortable and unproductive situations? Well, a little clarity up front can go a long way. So before you race to get that contract signed, sit down and discuss the following with your (hopefully) new client.