Despite current unemployment figures remaining high, the advertising industry is competitively focused on attracting and acquiring the right talent to meet clients' needs. Talent is a crucial driver for our work as a service business -- and it's often the key differentiator for any agency.
Recruiters are responsible for continually remaining in pursuit of fresh and new talent. As the work of integrated agencies continually adjusts in light of new media and the digital transformation of agency services, new and essential specialist roles can prove challenging to fill. Recruiters are often fiercely fighting for the same types of individuals who make up a small pool. Here are the seven types of roles that can be the toughest to fill.
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I have had a lot of success when hiring individuals who although perhaps lacking in specific experience, have an attitude and outlook that fits well within what is a fast moving and dynamic industry. I look for people who are adaptable, with problem solving skills, generally tech savvy and willing to learn. If you have one "expert" its easier to create more just by immersing someone with these qualities in the right environment. And it's even more satisfying to see them succeed!
The job market right now for digital talent is so hot right now, and those people are so hard to find, so I think companies and candidates should focus on the bigger picture, like: Is this person strategic, do they know marketing, can they execute, have they shown a track record of success, do they grasp concepts quickly and take ownership, have they solved big problems etc etc. Because of all of the new channels, nobody is really an expert, because it changes everyday, so we all learn together!
Paul, Just kicking off a search now for a top marketing VP for Mojiva (Mobile Adtech ) i"ll report back on the quality of candidates i see and if in fact , finding that mobile marketing expert is as difficult as you predict.Dave GwozdzCEO Mojiva
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