What do brands ask themselves before taking on a new agency or tech provider? Find out if your company is passing their tests.
In part one of this interview, PepsiCo's senior director of venture capital strategy, Michael Hammer, gives us an inside look into the three ways the company evaluates potential new business. Does your company meet these standards?
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1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 7 deadly myths about big data