What do brands ask themselves before taking on a new agency or tech provider? Find out if your company is passing their tests.
In part one of this interview, PepsiCo's senior director of venture capital strategy, Michael Hammer, gives us an inside look into the three ways the company evaluates potential new business. Does your company meet these standards?
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013