Let's face it: Some of the metrics that marketers are still relying on are outdated and meaningless. Here are the worst offenders.
Ah, the click-through rate. Digital marketing's annoying little brother who still wants all the attention. Here are just some of the "nice" things senior digital marketers had to say about this legendary tracking standard.
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1 Blogs every marketer should follow
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2014 (so far)
5 The most overrated platforms for mobile marketing