Bob Garfield

The metrics we wish would just die already

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Let's face it: Some of the metrics that marketers are still relying on are outdated and meaningless. Here are the worst offenders.

Click-through rate

Ah, the click-through rate. Digital marketing's annoying little brother who still wants all the attention. Here are just some of the "nice" things senior digital marketers had to say about this legendary tracking standard.

 

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