Let's face it: Some of the metrics that marketers are still relying on are outdated and meaningless. Here are the worst offenders.
Ah, the click-through rate. Digital marketing's annoying little brother who still wants all the attention. Here are just some of the "nice" things senior digital marketers had to say about this legendary tracking standard.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 6 signs your agency is dying
2 5 ad technologies that will be dead in 5 years
3 The best social media campaigns of 2013
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)