You would have thought we would have learned our lesson from that damn New Coke fiasco.
Yet, failed attempts at rebranding continue. One of the boldest experiments in marketing, rebranding has never been a scarier proposition as it is today. Hence, the hashtag #epicfail. Years of reputations and relationships can now come to a crashing halt within seconds of a rebranding mistake via the often unforgiving world of social media.
iMedia Connection decided to take a look at a handful of the worst rebrandings of the past few years -- not to make a mockery of them, but to see what all marketers can learn from other brands' biggest mistakes.