We've all heard rumors of agencies receiving gifts, incentives, or straight-up bribes from vendors courting their business. It's difficult to quantify just how much this goes on in the digital marketing industry, but the results of this article certainly suggest the practice is still alive and kicking.
Geoffrey Handley, co-founder of MXM Hyperfactory, spent many years working in Asia, where bribing agencies is even more common, still to this day. According to Handley, traditionally this was standard practice in Asia. It was part of the culture. Today, company policies have shifted to include more regulations on the subject, particularly at U.S. agencies. But there is still a healthy amount of "under the table" gift-giving going on in advertising, even in the States.
Nine professionals from agencies across the country shared their stories with iMedia Connection. Some responses are shocking, while others are hilarious, just plain odd -- or even kind of cute.
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Aww come on....you guys aren't supposed to talk about this stuff..it's all in the spirit of driving good relationships:)
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