Believe it or not, we're past the phase when brands were working to justify their presence on social media. We're no longer asking, "Why do I need to be on Facebook?" or "Do I need to have a presence on Twitter, too?" Most brands have finally embraced social media -- they've created accounts, posted content, hosted promotions, and really worked to build an online presence through social networks.
But there are some brands that haven't hopped on the social train, and it can be argued that they should. Even more brands have snagged their URLs on social, but just aren't cutting it. These brands are anti-social, meaning they either don't have a social presence at all (and it doesn't make sense!) or they have a social presence, but they're not using it the way it should be used -- to build and grow relationships with their customers.
And I'm not talking about little guys; I'm talking big, awesome brands that have no excuse not to be social. Life is full of surprises, and I'm certainly surprised (and you should be, too) that both Trader Joe's and Apple aren't even on social media.