Is YouTube an untapped gold mine for marketers?

  • Previous
  • 1 of 2
  • View as single page

A channel's quality is no longer a factor for marketers

If your ad ends up on a channel like Epic Meal Time, does that hurt your brand image? Increasingly, the answer is no. In fact, the quality of YouTube channels has become a minor factor for marketers when their goal is to reach a specific audience. Millennials are engaged in multiple channels for marketers to explore branded advertising. Here's how Millennials are currently consuming YouTube content.