Bob Garfield

Stupid things you need to stop doing on social media

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It's hard to believe that brands and agencies keep hammering away at dead social tactics. Here's what you need to stop doing today to keep your fans and followers.

Asking people to "like," comment, or share

If you're constantly asking your social media base to "like" your posts, comment on your photos, or share your product, you're just coming off as desperate. Here's why your audience has matured.

Promoting hashtags over conversation

We've all seen them in marketing: #(fill-in-the-blank company name, product, or cause). If this marketing tactic takes consumers to an empty conversation, you're doing something seriously wrong.