It's hard to believe that brands and agencies keep hammering away at dead social tactics. Here's what you need to stop doing today to keep your fans and followers.
If you're constantly asking your social media base to "like" your posts, comment on your photos, or share your product, you're just coming off as desperate. Here's why your audience has matured.
We've all seen them in marketing: #(fill-in-the-blank company name, product, or cause). If this marketing tactic takes consumers to an empty conversation, you're doing something seriously wrong.
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 10 predictions for the future of TV