Most marketers are sick to death of having to achieve a high click-through rate when they know it's a useless metric. Here's a three-step guide to convincing your client that the CTR is meaningless.
Consumers breeze past ads so quickly these days that most don't have time to click even if they want to. With ranked search results, display ads, and video pre-roll, even an interested consumer can't click on everything. Your visual branding is just as important as your landing page. Once you accept that fact, your strategy can adapt too.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013