Digital marketing is in serious trouble, and many brands don't know why. Here are the most colossal reasons consumers are becoming desensitized to advertising.
Today's marketing model is broken, but why? No other movie explores the reasons better than "The Naked Brand," produced by the ad agency Questus. The film's executive director Joseph Dumont speaks with iMedia about these themes and why advertising is loosing its effectiveness on the consumer.
Brands don't realize that digital has made them transparent
It's OK for brands to make mistakes. However, when they start lying about them and misleading the public, anything that a brand says is thrown into question, including in advertising. Here's why your company's "dead bodies" are going be known whether you want them to or not.
Consumers now define your image, not ads
Brands can't shout from the mountaintop anymore about who they are. Here's why consumers now define your public perception and why you should embrace this shift.