Bob Garfield

Why the call-to-action is ruining your ads

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Is your obsession with the call-to-action hurting your campaigns? Here's why you should eliminate it.

The call-to-action is preventing creative storytelling

Creative marketers exist everywhere, so why do we see so few memorable internet ads? Here's why the call-to-action is stifling the imagination of creative digital advertisers and leading to a series of common, boring interruptions on websites.