Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever.
In this article, we'll examine four key truths for marketing to today's Millennials. In addition, we'll examine correlating examples of brands that are already doing a great job reaching so-called Generation Connected.
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1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 How fraud is disrupting the ad industry
4 5 marketing tools you're using too much
5 7 stupid mistakes brands make as publishers