7 brands that Millennials love (and why)

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Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever.

7 brands that Millennials love (and why)

In this article, we'll examine four key truths for marketing to today's Millennials. In addition, we'll examine correlating examples of brands that are already doing a great job reaching so-called Generation Connected.