Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever.
In this article, we'll examine four key truths for marketing to today's Millennials. In addition, we'll examine correlating examples of brands that are already doing a great job reaching so-called Generation Connected.
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed