Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever.
In this article, we'll examine four key truths for marketing to today's Millennials. In addition, we'll examine correlating examples of brands that are already doing a great job reaching so-called Generation Connected.
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1 The 5 types of terrible networkers
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The top 4 consumer trends you need to know
4 The best social media campaigns of 2013
5 Top 10 trends marketers wish would die