The Digital Dispatch: Fender Musical Instruments, AOL, and Spike TV

Acceleration Partners announced it will offer a migration program for companies and advertisers affected by the upcoming closing of Google Affiliate Network (GAN).

Alliance Data and Locaid partnered to deliver geofence capabilities for store-branded credit card programs.

AOL announced the appointment of Peter Land as SVP, corporate communications.

Ensighten saw a major uptick in the number and variety of tags served to top brands during Q1. Ensighten is also bringing advanced optimization capabilities to non-technical users with the launch of Ensighten Visual Tagger.

The Digital Dispatch: Fender Musical Instruments, AOL, and Spike TV

eXelate announced that Eugene Becker has joined the company as SVP of product management.

Fender Musical Instruments Corporation forged a new relationship with Knotice to better connect with its prospects and customers across a variety of digital touchpoints, providing the brand with data management technology and integrated cross-channel messaging.

Fetch announced its entry into the U.S., establishing a headquarters in San Francisco, Calif. and appointing U.S. general manager Guillaume Lelait to lead operations.

Forward Worldwide announced two senior appointments. Dawn Alford joined as editorial director, and Natasha Jackson was appointed as digital director.

Genesis Media announced the appointment of Chris Durand as its new VP of technology and engineering.

Legolas Media announced the appointment of ad tech industry veteran Brendon Gallagher as executive director of sales.

NextMark announced an upgrade to its digital media planning software, which adds key functionality for handling RFPs and media proposals.

OVH.com launched Dedicated Cloud, a complete ready-to-use datacenter solution.

Plink announced the launch of the Plink mobile app on Apple's iOS platform.

Profero announced the promotion of Ross Jenkins to global MD of performance media.

Safe Horizon announced that María de los Ángeles Corral will serve as its SVP of marketing and communications.

Sapient announced that it has been ranked in the 50 "Best Large Workplaces in Canada" list. This recognition marks the seventh time Sapient has been named a "Best Workplace in Canada."

SapientNitro announced the rehire of Jeff Collins as creative director, experience design. The company also announced that Gaston Legorburu, worldwide chief creative officer, has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity.

Spike TV announced Terry Minogue has been named SVP, brand marketing and creative.

SponsorPay announced the launch of AdPlanner, a new addition to its BrandEngage advertising platform designed to increase the targeting precision of its campaigns.

TargetSpot announced that it will deliver in-stream audio advertising for the Xbox Music service from Microsoft Corp. 

The 614 Group announced that it has formed a strategic partnership with DMW MediaWorks.

Viggle announced research conducted with Nielsen that delves into the power of the second screen for achieving TV tune-in and brand effectiveness.

YANGAROO announced a multi-year, comprehensive partnership with New-York based USA Studios, and also announced that it has signed an agreement with Pacific Media Technologies.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to chloe@imediaconnection.com.

"Multimedia distribution as a global business art" image via Shutterstock.

 

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