Bob Garfield

Why Vine is going to completely change marketing

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Will six-second ads become the new standard? Here's why Vine will become marketing's biggest game changer.

Vine will teach us to tell stories in six seconds

When Twitter first came out, most marketers dismissed it. How can you communicate in 140 characters or less?

Well, today most people communicate that way, and the public loves it. Here's why the six-second limit will be loved by consumers and why you will not be able to get away with 15 or 30 second ads anymore.

 

Comments

Andrew Ettinger
Andrew Ettinger May 1, 2013 at 8:38 PM

I am sorry but I have to disagree with at least one of your facts. The rise of the 15 second commercial predates pre-roll advertising by at least a decade.