Change starts at the top. Here's why the ever-evolving CMO role is more important than ever.
It's becoming less important for the CMO to have actual marketing experience. More and more, companies are looking to incorporate business leaders into different roles so they can drive initiatives with a broader industry perspective.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013