Change starts at the top. Here's why the ever-evolving CMO role is more important than ever.
It's becoming less important for the CMO to have actual marketing experience. More and more, companies are looking to incorporate business leaders into different roles so they can drive initiatives with a broader industry perspective.
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1 9 Facebook hacks that will blow your mind
2 7 deadly myths about big data
3 The best social media campaigns of 2014 (so far)
4 The most meaningless (and hilarious) job titles on LinkedIn
5 Destructive marketing habits of major brands