Change starts at the top. Here's why the ever-evolving CMO role is more important than ever.
It's becoming less important for the CMO to have actual marketing experience. More and more, companies are looking to incorporate business leaders into different roles so they can drive initiatives with a broader industry perspective.
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1 The 5 types of terrible networkers
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The top 4 consumer trends you need to know
4 The best social media campaigns of 2013
5 Top 10 trends marketers wish would die