Let's acknowledge right away that bad satire can be very, very bad. And the internet is chock full of spoofs and parodies, from the bad to the downright bizarre. Before the internet, we had The Onion. We had Weekly World News. Today, every YouTube user, blogger, and tweeter wants to spoof something. But when you wade through the junk, you'll see that a great satirical piece is both entertaining and constructive. Satire makes us laugh, learn, and question.
Funny enough, one of the most popular things to mock on the internet and social media happens to be the internet and social media. Those of us in the digital marketing industry know better than anyone what it's like to be constantly submerged in digital media and technology. We get the jokes, and they are often healthy reminders not to take ourselves too seriously, or to rethink standard practices.
Satirical TV favorites "Saturday Night Live," "The Colbert Report," and "The Daily Show with Jon Stewart" have all dabbled in poking fun at social media, technology, and marketing. And now the internet is catching on as well, with countless online native publications like The New Yorker's Borowitz Report and The Daily Currant. There is even a humorous blog called Literally Unbelievable that posts reactions from social media users who believe satirical articles are real.
Here are the best and brightest of the parodies, spoofs, jabs, jests, mockeries, and satires that took on digital and social media.