10 hilarious digital media parodies

"Catvertising" (John St.)

In case you live under a rock and failed to notice, cat videos are huge. Last year marked the first ever Internet Cat Video Festival, hosted by The Walker Art Center in Minneapolis. And it's about time marketers started taking this trend seriously! Am I right? This much-loved video from ad agency John St. makes the case for "the world's first and only Catvertising agency." Stephen Jurisic says it all: "Nobody wants to see ads anymore. They want cat videos."



Leah Kinthaert
Leah Kinthaert May 7, 2013 at 5:45 PM

this was very entertaining THANKS!! Fave is the Catvertising, of course!

Peter Johnston
Peter Johnston May 7, 2013 at 11:58 AM

Just to pick on the title, Chloe, your sub-editor's lack of knowledge is showing - confusing social networking with digital media.

Digital, in this context, is a derogatory word coined by the companies and media being disrupted by new online technology to pigeonhole it, diminish it and make it seem like just one strand of marketing, when in reality it was taking over.

It is out of date (very '90s) - having been replaced by online (everything is now digital, even print, so it no longer differentiates).

The term "Social Media" is an early confusion of what was happening in online social networking. Traditional marketers thought it was another method for organisations to talk to people (media) when actually it was for people to talk to eachother, leaving organisations out of the loop entirely. The pathetic efforts of organisations and individuals who didn't understand what they were doing is the source of most of the humour here - and richly deserved lampooning.

Media is an intermediary inserted between two people who wish to communicate. Widespread availability of knowledge means people can now multi-source information and thus the power of any single medium is diminished. Just as words are no longer disseminated by writing them on stone tablets, most of the once powerful intermediaries are no longer of great importance in moulding buyer perceptions and driving buying decisions.

Digital media can often be used to mean online advertising. That isn't what you meant here.