How do you leverage big data? How do you manage big data? How do you make big data actionable? How do you protect big data? Thank heavens we now have a large and growing number of conferences to help us navigate these difficult questions around the newest and shiniest object in the digital marketing world!
Please don't misunderstand. I don't hate all data. I like data a lot. (Somewhere the 30-year-old Chris just passed out.) I just don't like "big data." I'm writing here specifically as an email marketer, though there are any number of reasons for other types of marketers to hate it too.
What follows is my list of the reasons why I hate big data. I encourage you to add your own in the comments section.