It's time to cut through the hype and panic. Here's a look at the programmatic process and how it will realistically change your job.
Programmatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers. Josh Dreller, director of marketing research at Kenshoo, defines the process in a simple and profound way for the average marketer. Think this process doesn't affect you? Think again.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize