It's time to cut through the hype and panic. Here's a look at the programmatic process and how it will realistically change your job.
Programmatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers. Josh Dreller, director of marketing research at Kenshoo, defines the process in a simple and profound way for the average marketer. Think this process doesn't affect you? Think again.
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1 9 Facebook hacks that will blow your mind
2 How fraud is disrupting the ad industry
3 The most meaningless (and hilarious) job titles on LinkedIn
4 5 marketing tools you're using too much
5 7 stupid mistakes brands make as publishers