It's time to cut through the hype and panic. Here's a look at the programmatic process and how it will realistically change your job.
Defining programmatic media buying
Programmatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers. Josh Dreller, director of marketing research at Kenshoo, defines the process in a simple and profound way for the average marketer. Think this process doesn't affect you? Think again.