People like to say that there are no stupid questions. Obviously, that's a matter of perspective. I've heard plenty of stupid questions in my life. But those aren't what this article will be addressing. Stupid questions -- whether you believe they exist or not -- are usually pretty addressable and innocent. And sometimes even amusing. But there are others that are not -- not innocent, not amusing, and sometimes not even addressable.
Social media managers have heard them all.
It's understandable that members of social media teams field more questions than your average marketer. Social media can hardly be called the new hotness anymore. But it's definitely still one of the most dynamic parts of the marketing landscape. It gets bigger, broader, and more complicated with every day, and not everyone can keep pace. That's why we pay certain people to do that.
That said, there are certain questions that are routinely posed -- over and over again -- to social media managers and their teams that can really begin to grate over time. Some are irritating. Others are rude. All are counterproductive and represent a fundamental misunderstanding of social media and its role in marketing. In this article, we'll address those questions and how to better tackle the issues at their core.
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You have to measure your viral success but your own standards, not by a Justin Beiber video. If your videos typically get 50 views then 150 is viral! If your blog post usually gets 9 RTs then 43 RTs is viral! Success can come in small packages and still mean a lot.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013