Facebook is maturing as an ad platform, but are brands really seeing ROI? Here's a case study that examines the true potential of this social network.
Facebook advertising and its correlation with sales
When Southeast Toyota Distributors decided to focus ad spend on Facebook, it didn't guarantee dealerships that sales would rise. However, after launching several local Facebook campaigns, revenue with a Facebook footprint started to pour in.
Marketing communications manager Julie Tullis tells us why the company decided to make Facebook a primary advertising priority and the surprising revenue results.