The Digital Dispatch: Pandora, MailOnline, and Simply Hired

BloomReach released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management.

Burstly announced its official corporate restructure, becoming the most comprehensive provider of tools to address developer and publisher needs across the entire lifecycle of an app. Consequently, Burstly became the parent company for a suite of services including TestFlight, FlightPath, and SkyRocket.

Celtra released all five of the IAB Mobile Rising Stars into its award-winning AdCreator 3 platform.

Comedy Central named Jason Shafton as VP, brand marketing.

The Digital Dispatch: Pandora, MailOnline, and Simply Hired

CoreMedia announced the appointment of Jochen Toppe as VP of product management.

Critical Mass promoted Shaina Boone to the role of SVP, thus adding her to the executive team overseeing the agency's strategy and growth.

DDB Worldwide announced that it has appointed John Minty as chief operating officer of DDB California.

dot429 announced that Kevin Sessums has joined the team as editorial director to helm the new 429 print publication, launching in October of this year.

Dreamstime announced its Stockfreeimages database to support today's digital advertisers and protect consumers.

engajer announced that the engajer platform now integrates with LinkedIn, making it easier for salespeople to deliver their best interactive video pitch to the right audience at the right time.

Fetch announced the appointment of John Durham, CEO of Catalyst S+F, to its board of directors.

Gigya announced a major update to its NEXUS Partner Ecosystem with the addition of 21 social and marketing technology partners, including Marketo, Sailthru, Livefyre, and Disqus. The company also announced integration with Backplane Protocol, allowing Gigya's suite of social plugins to seamlessly communicate with other applications on websites.

Hotwire announced its latest office opening in San Francisco, Calif.

Interakt announced its expansion into the U.S. with the opening of offices in New York City, San Francisco, and Chicago.

Krux continued building out its go-to-market and management teams by adding two senior executives: Michael Moreau as VP of business development and David Ron as chief financial officer. Krux also appointed Colin McLean to sales director and Tousanna Durgan to director, advertiser products.

KSC Kreate, a creative and production studio specializing in visual content, launched a new studio in Columbus, Ohio, to support the city's retailers and marketing teams.

Lattice Engines announced the latest release of its big data analytics platform, Lattice salesPRISM. Lattice salesPRISM features new capabilities that turn social insights into laser-accurate leads for sales and marketing by combining social data with the predictive power of big data.

MailOnline reported that a new survey of more than 600 online advertising and marketing executives reveals that about two-thirds of brands (66 percent) and agencies (65 percent) say that branded content marketing has become very important or most important to their marketing mix.

Pandora announced that Tommy Page, a former record-company executive and, most recently, publisher at Billboard, has joined the company in the new position of VP, artist and brand partnerships, effective immediately.

payvia announced its strategic acquisition of Mogreet. The full Mogreet team will join payvia, with Mogreet founder and CEO James Citron serving as payvia's chief marketing officer.

Permission Data hired Christopher Ambrosio as chief revenue officer and Edward Shannon as VP of media. The company also promoted Stephanie Wyand to SVP of operations.

SapientNitro announced that Tabitha Geary has joined as VP of SapientNitro's growing Washington, D.C., office, which serves as the base for the agency's Mid-Atlantic business. SapientNitro also announced the debut of Sapient CommerceNow, the latest addition to Sapient's EngagedNow suite of offerings.

Silverpop announced the launch of Universal Behaviors, creating real-time individualized campaigns.

Simply Hired welcomed Kristy Stromberg as SVP of marketing.

The Online Publishers Association (OPA) named Noah Mallin VP of marketing.

Viggle announced the appointment of Christopher Traynor as chief technology officer. He will be creating Viggle LABS, a second-screen thought leadership initiative within the company. Viggle LABS will oversee the recently announced AppJam Challenge, a competition to create TV companion apps for the Viggle platform.

Vision Critical and Research Now announced a strategic partnership to provide Research Now clients and prospects with Vision Critical Insight Communities.

xAd and Telmetrics released new retail insights, such as one-third of consumer's online shopping time is now spent on smartphones and tablets. Also, with more than one out of three mobile retail shoppers exclusively tapping their devices to research purchases, mobile is becoming a de facto retail shopping tool.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to chloe@imediaconnection.com.

"Multimedia distribution as a global business art" image via Shutterstock.

 

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