We've all been there: A client has an idea you know simply won't work. Now what? Here are three steps to avoiding a trip down failure lane.
It's hard to tell a client that an idea will not work, but approaching it correctly is a huge step in winning the battle. Here's why thoughtful case studies and meaningful data are polite ways to disprove a bad creative suggestion.
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1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 5 brands that climbed out of reputation hell
4 6 sexy Hollywood marketing lessons
5 7 emotions connecting brands and consumers