We've all been there: A client has an idea you know simply won't work. Now what? Here are three steps to avoiding a trip down failure lane.
It's hard to tell a client that an idea will not work, but approaching it correctly is a huge step in winning the battle. Here's why thoughtful case studies and meaningful data are polite ways to disprove a bad creative suggestion.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013