Bob Garfield

How to get clients to abandon awful ideas

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We've all been there: A client has an idea you know simply won't work. Now what? Here are three steps to avoiding a trip down failure lane.

Use data and case studies to back up your position

It's hard to tell a client that an idea will not work, but approaching it correctly is a huge step in winning the battle. Here's why thoughtful case studies and meaningful data are polite ways to disprove a bad creative suggestion.