Bob Garfield

Why Facebook "likes" still matter

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The value of a Facebook "like" has been debated for years. Here's why it's essential in order to effectively target on the platform.

"Likes" give you data on more than just one person

One "like" on Facebook is more than meets the eye. Users have friends who usually share the same demographics, interests, and tastes. Here's why getting one fan for your brand can give your marketing team insight into a whole group of other like-minded consumers.