Let's get the obvious out of the way: If you represent a brand on Facebook, you should be posting photos. Study has shown that photo posts on Facebook receive vastly higher rates of engagement and viral spread than your standard text or link posts. That's not a big surprise to anyone who's spent very much time in a news feed recently.
But not all photos are created equal. Bland stock photos. Boring product shots. Headshots. Vague event crowd snapshots. Sure, they might increase the visibility of what would otherwise be a text-only snoozefest on Facebook. But that doesn't mean they're going to drive people to interact with your brand's messaging. We're talking about photos that your audience is going to care about.
So what will drive engagement? What types of photos scream out for "likes" and comments and -- dare I say it -- shares? Let's look at the brands that are having the greatest success with images on Facebook and why. (And for no additional cost whatsoever, certain photo posts fall into more than one of the success categories in this article -- total bonus.)
The best part? Even though the brands in this article are the digital brand equivalents of Dwayne "The Rock" Johnson, their Facebook image strategies are easy to learn from.