7 cool web design trends to watch

  • Previous
  • 1 of 8
  • View as single page

Whether it's your homepage, a microsite, a landing page, or any other piece of virtual real estate you own on the web, design, development, functionality, and user experience are paramount. Plain-Jane HTML just isn't going to cut it. And it shouldn't. There have been many advances in web design technology, and brands have no excuse for not spending the time and effort required to create a truly wonderful web experience.

But before we delve into the lessons we've learned over this past year, it's important to cover what a website should accomplish. Web properties are no longer judged solely on the number of unique visitors or impressions they receive. Now, web design is judged on engagement and the length of time an audience spends interacting with a site.

7 cool web design trends to watch

Whenever you decide to undertake a design or development project, ask yourself what the web property should accomplish. At minimum, web properties should:

  • Capture the visitor's attention
  • Be relevant
  • Be memorable
  • Be user-friendly
  • Make the visitor want to tell friends about it
  • Make the visitor want to return again and again

Below are seven design lessons for 2013. Not every one will apply to every web design project, but it's good for all marketers to know what's new in the palette.



Jo Oskoui
Jo Oskoui June 17, 2013 at 3:59 PM

Great article about current web trends. I think Responsive design is by far the most important of the once listed since it provides users an optimal user experience on all devices. That being said, responsive design not only requires that content is customized in scale but also contextually. Users access different types of content on mobile devices.

As for Parallax, it should be used with caution. There are many sites that look and feel great on a desktop browser but don't work on iOS devices (iPhone, iPad) at all. Unfortunately, this is not acceptable in today's mobile world unless alternative mobile sites are accessible.