Paid search and paid social deliver exceptional ROI. Here are two ways you might be screwing them up.
Many practitioners see their paid search efforts plateau and assume they can go no further. They're wrong. Josh Dreller, director of marketing research at Kenshoo, explains why you can always increase CTRs, quality scores, and optimization with paid search. Don't be fooled into thinking you can't do better.
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1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 7 deadly myths about big data