Paid search and paid social deliver exceptional ROI. Here are two ways you might be screwing them up.
Many practitioners see their paid search efforts plateau and assume they can go no further. They're wrong. Josh Dreller, director of marketing research at Kenshoo, explains why you can always increase CTRs, quality scores, and optimization with paid search. Don't be fooled into thinking you can't do better.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013