Paid search and paid social deliver exceptional ROI. Here are two ways you might be screwing them up.
Paid search mistake: Assuming you've hit a wall
Many practitioners see their paid search efforts plateau and assume they can go no further. They're wrong. Josh Dreller, director of marketing research at Kenshoo, explains why you can always increase CTRs, quality scores, and optimization with paid search. Don't be fooled into thinking you can't do better.