We're only halfway through 2013, and already some seriously impressive social media campaigns have graced our screens. From Facebook to Twitter to Pinterest to Vine, some brands are really starting to get the hang of what running a social media campaign should entail. And ideas continue to be unique and engaging. That's impressive!
That said, there is evidence that some brands are still struggling to anticipate when a social media campaigns might go awry. We've seen our share of those moments as well over the past six months.
In this article, I'll present just a few of my favorite social campaigns of 2013 so far, along with one unfortunate mishap.
What would you add to the ongoing 2013 best and worst lists?
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About the Water is Life social media campaign. I personally think that the hashtag #firstworldproblems is not bad. It is in fact a reminder that we should appreciate everything we have. It reminds us that we should not take everything for granted. Although, in its defense, people probably don't think as positively.
@Kevin Thanks for the suggestion! These are just a few of my favorites - always looking for outstanding campaigns!
WHAT! Where is The Weather Channel's #TornadoWeek campaign? The Dove campaign isn't even inherently social… Let's give proper credit where credit is due here people!
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